Veggie Vouchers

Veggie Vouchers can be used at all farmers markets and farm stands in Cedar Falls, Evansdale, Waterloo, Waverly, and Dunkerton. 

Sometimes we’re asked why we don’t expand the program to grocery stores or give produce directly to clients, cutting out the need to travel to a farmers market. We have defended the Veggie Voucher model because shopping at farmers markets is the greatest return on investment for our farmers and our local economy. Grocery stores carry very few or no products grown by farmers in the Cedar Valley because they require large volumes of produce at low prices that don’t support a livable wage for small and beginning farmers.

Farmers Markets also play a special role in our community. They give people the opportunity to develop a relationship with the person that grew their food which includes getting to ask them questions, learn about their growing practices, and get suggestions on new foods or recipes to try! Farmers markets also support craftspeople, artisans, and emerging food businesses. Veggie Vouchers ensure that Farmers Markets are accessible and feel welcoming to people in every income bracket.